The task here was to create an identify for a new online streaming food and lifestyle channel named 'Relish'. Relish is: Comfortable, naturally polished without being too fussy nor trying too hard Confident, Curious, Clever ….among other things. My process for this project was a thus: The colours are what came to me first. I wanted to paly off the name itself, and embrace bright colours that are fun and playful and inclusive but not obnoxious. The first green is a salute to the ‘Eco’ focus of the channel. Green comes first. The next two colours are the main focus for the logo itself. These are the colours I think of when I think ‘Relish’. These are two colours that are bright and playful, and contrast together but also play together wonderfully too.
The logo itself is a stylized word-mark logo created
to enhance the presence of Relish with a firsthand
goal of creating name awareness. The established
ratio and dimensions should never be altered, as well
the positioning of the ‘e’ itself. This is the primary
logo and will be used as the main symbol for the
brand.
to enhance the presence of Relish with a firsthand
goal of creating name awareness. The established
ratio and dimensions should never be altered, as well
the positioning of the ‘e’ itself. This is the primary
logo and will be used as the main symbol for the
brand.
The alternate versions here for different situations.
Inverted version for black backgrounds
Black and White version.
The first green is a salute to the ‘Eco’ focus of the channel. Green comes first.
The next two colours are the main focus for the logo itself. These are the colours I think of when I think ‘Relish’. These are two colours that are bright and playful, and contrast together but also play together wonderfully too.
Here is the 'alternate' version. This is meant is to be used in vertical situations and as an accent to the main logo.
Main Alt Logo
Black and White
Inverse
Relish Business Cards
Letter head and envelope
Badge system
Drink it in!
Eco friendly cloth bags
Wear it with pride and style.
A feature promo video showing off some delicious food and the logo in action.
Along with the logo work, the channel's tagline of 'Relish in it' features prominently. For this, it's a fun and hand written styled font called 'Trailmade'.
